Dove: promoting self-esteem

It's not hard to tell that the main focus of Dove is the women. Though there are some products from men, those aren't advertised nearly as much. The first thing you see when you go on the site is a video full of girls. Also all the pictures are of girls washing their face or hair, normally girls that look relatively young and are girls that have nice complextion and other such things. To me it says that if you want to look like those girls you have to use Dove. So, the main audience is women of most ages (maybe excluding the really young) that want to look younger, want better hair, or want to be improved in some way.