“The worth of souls is great in the sight of God.”- D&C 18:10
Dove’s Campaign for Real Beauty
What is beauty? What does is truly mean to be beautiful?
It’s not what’s on the outside. It’s what’s on the inside that really counts and matters.
Is what we’ve been told over and over again as young women of the Church of Jesus Christ of Latter-day Saints the value of individual worth in Personal Progress, and the list goes on and on.
Yet, we still buy into the media into the tricks of this trade, male or female, parent or child. I believe it is a large and growing problem in society today. True or False, commercials are just trying to get a dollar from you and they have to try harder when the economy is down, False. They do their job so well that they can get your last penny out of you, if you let them.
Dove’s campaign had a goal to increase the self-esteem of girls and women. They use real people (not models) in their ads. And there are no pictures of men on their site. The site seems to ‘sell’ Dove by showing girls and women who have great complexions. The site mentions the previous stereotypes for beauty. The previous commercials for Dove mentioned that is was ¼ cleansing cream and that it moisturized your skin. This new way seems to hit the target market right on.
This site is amazing, it has a wiki page: http://en.wikipedia.org/wiki/Dove_Campaign_for_Real_Beauty
I found this link that talks about the research done that showed, “The survey also found that no women described themselves as gorgeous, 1% said they were stunning and only 2% thought they're beautiful.” So they spent their advertising money to reach over 97% of women that don’t think they are beautiful.
http://www.cbc.ca/streetcents/guide/2005/02/s07_01.html
Beauty definitions from dictionary.com
1. The quality present in a thing or person that gives intense pleasure or deep satisfaction to the mind, whether arising from sensory manifestations (as shape, color, sound, etc.), a meaningful design or pattern, or something else (as a personality in which high spiritual qualities are manifest).
2. a beautiful person, esp. a woman.
3. a beautiful thing, as a work of art or a building.
4. Often, beauties. something that is beautiful in nature or in some natural or artificial environment.
5. an individually pleasing or beautiful quality; grace; charm: a vivid blue area that is the one real beauty of the painting.
6. Informal . a particular advantage: One of the beauties of this medicine is the freedom from aftereffects.
7. (usually used ironically) something extraordinary: My sunburn was a real beauty.
8. something excellent of its kind: My old car was a beauty.
Tools used by marketing- they use pathos. The marketing people are trying to use emotion to sell their product. They have found that they can sell a lot of product by making women feel they are not beautiful unless they buy product X. This is self-perpetuating, because they can never buy enough of product X to make them feel beautiful.
I like this quote from Elaine S. Dalton. To me this summarizes what beauty really is. She says, “On that fall day in Huntsville, Utah, (home of Emma McKay, wife of President David O McKay) I was reminded of my divine identity, and I learned about what I now call “deep beauty”—the kind of beauty that shines from the inside out. It is the kind of beauty that cannot be painted on, surgically created, or purchased. It is the kind of beauty that doesn’t wash off. It is spiritual attractiveness. Deep beauty springs from virtue. It is the beauty of being chaste and morally clean. It is the kind of beauty that you see in the eyes of virtuous women like your mother and grandmother. It is a beauty that is earned through faith, repentance, and honoring covenants.” – Liahona, May 2010 “Remember Who You Are!”
LDS views on beauty
Modesty in dress
avoid extremes in clothing, appearance, and hairstyle.
Do not disfigure yourself with tattoos or body piercings. If girls or women desire to have their ears pierced, they are encouraged to wear only one pair of modest earrings.
Show respect for the Lord and for yourself by dressing appropriately for Church meetings and activities, whether on Sunday or during the week. If you are not sure what is appropriate, ask your parents or leaders for help.
For the Strength of Youth
Know ye not that ye are the temple of God, and that the Spirit of God dwelleth in you? … The temple of God is holy, which temple ye are” (1 Corinthians 3:16–17).
Societies views on beauty
http://www.angelfire.com/ny3/ATeenIn2000/opinion.html
Marilyn Monroe was the pinnacle of American female beauty. Marilyn was a voluptuous, curvaceous blonde bombshell that men wanted and women wanted to be like. Marilyn was a size 14. She is believed to have committed suicide- she was not happy.
The Islamic view on women is that they are sisters, wives, mothers and daughters so treat them this way not like sex objects
Standards of beauty have in fact become harder and harder to attain, particularly for women. The current media ideal of thinness for women is achievable by less than 5% of the female population.
What effect has societies view had on women?
Eating-disorders-Anorexics and bulimics suffer from greater body-dissatisfaction and greater body-image disturbance than other women: these women are even more likely to be unhappy with their reflection in the mirror, and even more likely to see a distorted image.
http://www.sirc.org/publik/mirror.html by Kate Fox, 1997.
In conclusion, I have talked about the beauty, as defined by society and LDS views, about the effects of societies views, quoted scripture and Sister Dalton. I have shown how societies view is a fallacy. And Societies view is attainable by very few real people.
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